Unite through a new reading experience: presentation of the book Bring Rin Rin to life at the International Image Festival

Bringing families together again through the act of reading is one of the purposes of the book Give life to Rin Rin, produced by Newrona, a Colombian company specialized in the field of interactive communication. 

Give life to Rin Rin, which will be presented at the Design, Electronic Art and Technology Market of the International Image Festival, is a reading experience achieved from analog instruments and supported by digital tools and augmented reality mechanisms.  

This allows, according to Fabiana Gordillo from Newrona, "to create and combine real spaces with virtual spaces, as learning tools, since the future of education and the publishing world move towards the support and mediation of technologies." 

Precisely, to contribute to the harmonization of different worlds, Newrona chose a work by the poet Rafael Pombo, since it allows different generations to be connected as it is a reference in Colombian literature, recognized by children, adolescents and adults.

According to Wolfran Parrado from Newrona, the literature explored through these mechanisms has the ability to "link experiences and emotions and strengthen training processes through innovative educational tools." 

The book, which constitutes a playful tool to strengthen the communication and social skills of children and adolescents, is presented within the framework of the festival, because it is the result of more than a year and a half of development and emerges as a process of co-creation and participatory design.

The presentation of Give life to Rin Rin will take place this Friday, June 19 at 2:30 pm and can be seen on social networks and the festival website: http://festivaldelaimagen.com.