Stories among Mountains

Carlos Alberto Castaño Aguirre – María Del Mar Cancino Zapata

Colombia

Transmedia strategy to document and disseminate the knowledge and skills of rural women in the municipality of Génova (Quindío).

It includes stories that are disseminated in various media, both online and offline, digital and analog, taking advantage of the unique capabilities of each and seeking integrality in production, thus forming a network of characters and events. The stories of women in their daily activities are highlighted, such as community leadership, weaving, use of medicinal plants, traditional cooking, care of roads in the territory, raising animals and crops, among others.

Platforms such as website, printed formats, oral narration and social networks such as Instagram, Spotify, Soundcloud and Youtube were implemented to reach a diverse audience and achieve greater convergence.