A reading from cultural intermediaries on the creation, production and circulation of Colombian animated feature films

Although the list of animated feature films made in Colombia together with those that have been co-produced with other countries is relatively short compared to the volume of production of other broader cinematographies such as those of the United States, France, Spain, Japan, China, India or México, la nuestra presents a range of productions heterogeneous enough in terms of narratives, techniques and styles to become a significant and representative sample of our own context and which is important to study and make visible.

On the other hand, the creation of exportable transmedia content from the animated image is one of the key axes of the country's strategic development policy that has led to a local increase in productions and has attracted the gaze of various international agents interested in the possibility of co-production with Colombia under the auspices of policies created for this purpose such as the current Law 1814 (Colombian Film Law) and Law 1556 (Colombian Filming Law), among others. However, one of the main difficulties currently faced by creators, producers and marketers of cultural industries in Colombia is the lack of specialized and updated information on their sectors.

The audiovisual sector in general, as well as the animation subsector, is no exception and until today it has not had the solid and sufficient conceptual instruments that facilitate decision-making, both public and private, necessary to generate stability in its production. and its circulation, as well as defining better business strategies and specifying their demands regarding public policy. For its part, the public sector does not have all the necessary resources to investigate these needs and generate policies, programs and projects that have a positive impact on the sector. In response to this problem, a proposal for a methodological and conceptual approach is presented from the perspective of cultural intermediaries to investigate the particular dynamics that govern this field and to understand the potential of its social and economic impact, both in the country and in the region. region.

Authors: Juliana Barrero Castellanos & Ricardo Arce Lopez.