“Realidades expandidas: guía metodológica para el diseño de proyectos transmedia de no ficción”
Norberto Fabian Diaz Duarte / Ana Teresa Arciniegas Martínez (Colombia) Mesa C – Conectografías
This research project proposed the design of a methodological guide for the creation of transmedia and multiscreen non-fiction audiovisuals, a document that guides the process of creation, navigation and interaction of projects in media ecosystems.
The methodology used in the research project is qualitative, based on an action-research design. In the observation phase, a documentary review was carried out in other guides and academic documents, as well as a diagnosis of transmedia production in the country up to the year 2020.
In the thinking phase, in-depth interviews were conducted with the producers of some of the transmedia projects collected and two qualitative analysis matrices were established to determine the characteristics that the guide should have. Finally, in the action phase, we proceeded with the design of the nonfiction transmedia architecture.
The results obtained allowed the construction of a guide that considers aspects such as narrative, audiences, experiences, platforms, dissemination and planning.
This guide also contains a design template through which people can fill in the different fields according to the characteristics of each project, thus being an input for the methodological proposal proposed for the creation of expanded projects.