Basque Country, Spain
He studied journalism at the University of Navarra (Spain). He has worked as a graphic editor for different editorial media such as the Multipress advertising agency, the Deia newspaper and the Cover agency, in the Basque Country. In 1987, he abandoned journalism to dedicate himself to university teaching. Currently, he is Professor of Audiovisual Communication Theory and Advertising at the University of the Basque Country (UPV/EHU). In addition, he is an exhibition curator and photo critic and has published numerous theoretical essays on photography. He is the author of Intermediate Landscapes (1994). Among other fields of interest, he has dedicated himself to studying the construction of the observer in the photographic image and multimedia technology in relation to teaching; the analysis of the photographic image and its history; the social dimension of photography (press photography and photojournalism); fashion, industrial and advertising photography; and photography from the economic and industrial dimension.