Master Class: The challenge of being visible in times of the attention economy – Roger Casas

Masterclass #3 – Meeting of New Media and Interactive Content

Schedule yourself with our Facebook Live: #EncuentrosManizales | Master Class “The challenge of being visible in times of the attention economy” – Roger Casas (Mexico – Spain)

We live one of the best moments to generate content. The world is full of screens, and those screens are in the hands of people looking for new stories and new experiences.

However, this means a scenario of greater competitiveness. Roger Casas, founder of El Cañonazo Transmedia, one of the most important new media companies in Spain, will question us in this Master Class about the current panorama in the supply of media and content, and will give us guides so that our stories survive capturing attention in times of massive supply.

We are waiting for you on Thursday June 18 at 10:00 am

Consult the catalog with all the information on the participating projects, guests and academic activities