Land of Desire – Happy is the New Black
Donna Verheijden / Netherlands
www.donnaverheijden.nl
Marketers create behavioral profiles that reveal more about us than our DNA: by tracking our desires using metadata retrieved from apps, social media, and websites. To what extent is what we long for affected by what others want us to long for?
Land of Desire questions today's increasingly consumerist society and our desire-driven media landscape. What behavior does desire lead us to?
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