La Parla Orgánica: Transmedia Cultural Production

Juan Manuel Henao Bermúdez – Andrés Felipe Villegas Hidalgo – Edier Becerra Alvarez

Colombia

This work seeks to promote the recognition and appreciation of organic markets in Cali, such as Asoprorogánicos and the San Antonio Organic and Agrotourism Market, highlighting them as cultural centers and promoters of healthy lifestyles.

The initiative focuses on the stories of the food producers and processors who bring these markets to life, compiled by university teachers and students and presented in a transmedia way through various outlets such as videos, podcasts, social networks and printed material. This narrative invites the public to immerse themselves in the fascinating world of Cali's organic markets.