“Influencia de la responsabilidad social y el diseño en la proyección empresarial”
Jaime Eduardo Alzate Sanz (Colombia) Mesa A – Persistencias
La Responsabilidad Social Empresarial (RSE) o Responsabilidad Social Corporativa (RSC) is a field that is part of the activities inherent to the projection of any company that wants to be a protagonist in the current social dynamics.
Considering that users, consumers and different interest groups nowadays assume a critical stance in the world of consumption, companies are forced to generate strategies that assume a responsible relationship with the environment.
In this order of ideas, it is not only enough to have an environmentally friendly attitude, it is also necessary for companies to be aligned with government plans and the needs of the environment.
In addition to this, it is essential that business activities are communicated to different audiences, and this is where design comes in, since its interdisciplinary nature allows not only to solve issues related to communication but also to plan strategies that give value to comprehensive CSR programs, positively impacting the social sector.