“Estudios sociales, culturales y folklóricos, nuevas fronteras para la investigación-creación en el diseño visual y áreas afines”

Rafael Ángel-Bravo (Colombia) Mesa B – Hibridaciones

Being a relatively young and constantly evolving discipline, visual design seeks to define its limits and theoretical scope; likewise, its fields of action in terms of research have been redefined, leading to the development of studies and projects of a sociocultural nature.

Through "…atrevidas combinaciones de imágenes reales, montajes rápidos, animación y planos fijos…" (Koenig, 2015, p.69) [23], Charles and Ray Eames propose research-creation processes with a focus on the study of various manifestations of traditional and folkloric character (Fig. 1). Desde la botánica, Díaz-Piedrahita (1981) rethinks the scope of his discipline, using photography as a documentary instrument, addressing the use of natural leaves as wrapping within traditional Colombian cuisines [9].

Considering this type of expressions, Ocampo-López (1981) proposes a model for the development of research processes of cultural, traditional and folkloric order, serving as a basis for future approaches in research and creation, focused on this type of phenomena [25].

This article seeks to develop a bibliographic and background review of research-creation in visual design and related areas, thus understanding its evolution, from its conception and traditionally established themes, towards new territories in the field of social, cultural and folkloric studies.