Basis for a graphic brand redesign
Simón Londoño
Colombia
Theoretical-practical workshop that will allow understanding the technical composition of a brand, the most important technical terms to identify its elements and the way in which it can be applied in organizations, focused on the redesign of its graphic identifier in a strategic way. It will also help to understand its role in branding and to clarify the confusion that marketing and advertising have generated in popular culture in relation to the management of a brand.
Results: We will not create a brand ready to function in the real world, as brands need the real world to operate. However, we will implement the essential elements to redesign a fictitious brand thus generating a first result to apply and scale in future professional projects.
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