Siren song
Video
Susana Perez Tort / Argentina
Through the creative process of the «found image» or «Found Footage», images found on the internet were chosen and processed with the purpose of building a story. It proposes to present the paradoxes of Fashion as a system, in search of a discourse that manages to synthesize the idea of a Subject that is a consumer/consumed. The popular icons of the show are also represented here as a logo. Diva=Logo= Consumer product. Logos, which dress but at the same time undress the user of their own identity, liquefied in the subjective value that the Knowledge society and the market build on them, hearing in the process, the voice of the sirens' song.