"Have you ever been told that what you say doesn't match what you do?"

"Have you ever been told that what you say doesn't match what you do?"

Lupe Laserna Cano / Natalia Arango & Adriana Lucia Nova Sanchez (Colombia)

Universidad de Caldas

Have you ever been told that what you say does not match what you do? There are ways of analyzing discourse that unveil the opacity of language. This work in progress makes a Critical Analysis of Design Discourse and studies how it can contribute to social transformation.

This paper analyzes a corpus of forty articles from academic design journals from four Latin American countries: Argentina, Chile, Mexico and Colombia over a period of ten years, between 2011 and 2020. To initiate the study, quantitative software such as Lexico and MAXQDA, and qualitative software such as ATLAS.ti, CLAN and Tropes are used.

The results of the analysis will be visualized by means of graphic representations that make the collected and evaluated data understandable. This presentation aims to show the coherence of the academic discourse of design and how it can contribute to social transformation.

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