Diana Milena Reyes, Professor, Universidad de Manizales. Social communicator from the Pontificia Universidad Javeriana, postgraduate in Media Arts from the Universidad de Córdoba y Caldas, with studies in the Master's Degree in Design and Interactive Creation from the Universidad de Caldas. Augusto Ramírez López, Professor at the University of Manizales. Social Communicator and Journalist, Master in Philosophy, has participated in theoretical research projects on the role of beauty in horror films. Laura García Betancur, thesis student of the Master in Design and Interactive Creation, Universidad de Caldas. Social Communicator graduated from the University of Manizales.