Avoid Setup: Insights and Implications of Generative Cinema
Dejan Grba / Serbia
New Media, Faculty of Fine Arts, University of the Arts in Belgrade; Digital Art PhD Program, Interdisciplinary Studies, University of the Arts in Belgrade
Generative artists have started to engage the poetic and expressive potentials of film playfully and efficiently, with explicit or implicit critique of cinema in a broader cultural context. This paper looks at the incentives, insights and implications of generative cinema by discussing the successful and thought-provoking art projects that exemplify the complex connections between the creativity in cinematography and the procedural fluency which is essential in generative art. It states that the algorithmic essence of generative cin- ema significantly expands the creative realm for the artists working with film, but also incites critical assessment of the business-oriented algorithmic strategies in contemporary film industry. These strategies of commercial film seem logical but they are creatively counter-effective and generative cinema is becoming the supreme art of the moving image in the early 21st century.